Disney+
The magic of Becoming.
Disney movies have always been blamed for giving little girls’ fairytale expectations from life. But Disney doesn’t just inspire dreams of magic and “true love’s kiss” in its young audience–it also instills traits that prepare them to tackle life’s challenges and create their own path. Disney+ is a place where they’ll learn kindness, creativity, and tenacity all go hand in hand in shaping your future.
Social Media
Disney+ will launch the campaign with a series of carousels showing the career trajectory of Disney kids as they grow up and pursue a passion inspired by their favorite characters.
Print ads will show the way dreams evolve in the real world from fiction-fueled fantasies to tangible achievements they can be proud of. There’s still magic in the everyday.
OOH
Digital billboards offer their own take on the fairy godmother transformation–but instead of a magical makeover, it’s a mindset shift from passive wishes to active goals.
Activation
Finally, a career fair activation allows children to see how the qualities they admire most in their Disney role models translate to roles in real life. They can talk to princesses and heroes in-character to find out more about potential career paths they may have never considered–and maybe find a new dream.
Copywriter: Me
Art Direction: Stephen Shynes & TJ Tamayo
