BAGGU
offset your karmic footprint
You want to be a good person, but there’s no ethical consumption under capitalism. Carrying reusable, eco-friendly bags like Baggu offsets your karmic footprint so you can be shitty in other ways.
Now, sit back and let your Baggu consume your sins.
OOH & Print
We’ll place OOH at relevant petty crime scenes to call out the public on their little sins–but also remind them that they can atone by making the switch to Baggu. It’s better for the environment, and better for your chances of seeing heaven.
We love an accessory that pulls double duty: holding your stuff, and signaling your virtue.
TV Ad Takeovers
Fictional characters generally have more dramatic wrongs to right—but they can still earn forgiveness with Baggu. We’ll run pause-screen ads that pop up in popular shows with references to their own protagonists’ misdeeds.
A series of social media posts will subtweet users on their bad behavior, calling on them to offset their karma with an eco-friendly Baggu. Tag a guilty friend in the comments.
Social
Product Launch
Baggu releases a new line of bags: The Ticket to Heaven collection. A portion of proceeds from every purchase goes to environmental charity Greenpeace.
Copywriters: Me & Romana Wuest
Art Direction: Caden Estrada-Engrav
