Kindred
the Home-Swapping App
Live like a local
People don’t want to act like tourists when they travel. And yet: they stay in hotels, “just steps away” from the local attractions. They get their restaurant recommendations for “where the locals eat” from TripAdvisor. They yearn for immersion, but can only skim the surface. But with Kindred, they can finally live like locals.
OOH
Nobody can truly experience a destination when they’re in a rush to hit all the hot spots, ticking as many items off their bucket list as possible. Kindred offers travelers a real home-base to explore from, to experience life like a local really would—a more casual pace, a more easygoing attitude. A way to follow your curiosity instead of a travel guide.
Billboards in cities across North America and Europe will tempt the voyeur in all of us to peek inside the homes of locals in other locales.
We’ll invite them to take the path less traveled by and search for hidden gems most tourists never try.
Another OLV series puts you in the POV of a tourist crafting their local alter-ego. We’ve all done it—put on our best British accent or broken out our 9th grade French and imagined ourselves in a parallel universe where we’re hot, cultured, and European.
Kindred allows you to fulfill that fantasy without embarrassing yourself or your travel companions.
Copywriter: Oui, c’est moi
Art Direction: Mercedes Martinez et moi
OLV
The launch OLV for the campaign tells you to “make yourself at home” in different native languages of their user base around the world.